Are you confused about what hyperlinks are and why link building is so important? A hyperlink, simply put, is a link from another website to your own. These links are also known as backlinks, incoming links, inbound links, or just links. They are all basically the same sort of thing. In the context of search engine optimisation (SEO), a hyperlink is an important factor in determining how well your website pages rank. However, on a larger scale, links can determine how those pages are initially found in the first place.
Why Do I Need Hyperlinks?
Search engines like Google rely on links for a number of reasons. Putting your website’s SEO and ranking aside for a moment, the “World Wide Web” was named as such for a reason. It is a series of web pages and websites connected together by links, it really does resemble a spiders web. Hyperlinks add context and tell the ‘spider-bots’ that crawl the internet that there are more pages to be found through the links that exist.
Let’s put it this way if you have a brand new website. No one links to it, and you do not submit it to Google’s search engines. How do you expect your website to be found in the first place? You can’t! However, if someone links to your site, a search engine ‘spider-bot’ can crawl through that link. It discovers your site, and index (or make findable) your newly created content. This is one reason that hyperlinks are so important. Without them, search engines won’t know that your content is there, nor will your prospective users.
Now let’s return to SEO.
Hyperlinks are an important part of Google’s ranking algorithm. Generally speaking, the more relevant, high quality hyperlinks you have pointing at your website. The better you will rank in searches for your targeted keywords. Therefore, it is desirable to have these kinds of hyperlinks, because ranking highly can increase your incoming traffic. Which in turn then increases your, sales and conversion rates, and so on.
This does not mean that you should go out and try to acquire links from every powerful-looking website on the internet. Google’s algorithms are so complex that a link’s relevance will be just as important as its source. Therefore, while it may feel good for your local grocery store to get a link from your friend’s most popular marketing blog, it may not help you rank any better.
How Do I Get Hyperlinks?
Getting hyperlinks to your site is not always quite as simple as creating content. Or doing something newsworthy then waiting for the links to roll in. If you are a new business or are still working on scaling your own website traffic, you will need to do some work to get hyperlinks from other sites. Here are a few easy ways that you can do to gain links to your website.
Set up Google Alerts for your brand or business name. If you spot a mention of your company on a website that does not include a link, send a friendly little email and ask for one.
a). Pitch a story about something you have done recently to your local newspaper. Chances are that they are probably looking for an interesting piece of news, and local success stories are always a big hit.
b). Find a website or blog looking for guest contributions from industry experts. If you can write authoritatively about the topic in question, send them a pitch. You can include a link to your website in your author bio, or in the body of your contribution, as long as it is relevant.
c). Create an engaging info-graphic and pitch it to multiple websites. They will attribute your website, which can be a powerful hyperlink especially if the graphic is posted to somewhere popular!
d). Link someone else first. This might sound backwards, but if you include a link to someone’s content or mention them in one of your own pages or blog posts, they may notice, they become aware of you, and then later may return the favour.
It may be noted that it is always better to ask the permission of a site owner before using a hyperlink. This is to ensure that it won’t be ultimately ruled as a copyright infringement. At the very least, without stated permission, it could be considered as poor internet etiquette to hyperlink to another person’s document or web page.
Sometimes the use of a hyperlink may be disputed. Some businesses do not wish to have unauthorised websites linked to them. The reason for this is that it may imply a relationship between both parties that does not actually exist. There have been a few countries where using a hyperlink has become a matter of law. Furthermore, it is always very important to stay up to date with Google’s Webmaster Guidelines when building your hyperlinks.