Search engine optimisation (SEO) is such a huge buzzword within digital marketing strategies these days. However, what is SEO, and how does it help your business specifically?
SEO stands for search engine optimisation, and it’s the process of improving your website. This is so that your users and search engines can understand it more easily. It is a universal marketing strategy that basically forms the cornerstone of any internet marketing as a whole. It has the potential to benefit any business of any size and in any industry. Also, it requires minimal financial investment for an outstanding return of investments potential.
Everyone from a single-location freelancer or a small business to large worldwide corporations can benefit from SEO. The key is to understand the details of how SEO works, which brings us to our second question.
How Does SEO Work?
When you optimise your website, you are able to help it show up better in search engine result pages. This is by using specific keywords or buzzwords that are related to your particular industry.
Therefore, if you sell safety boots online, you can use keywords like ‘buy safety boots online’ on your website. Along with helpful information, such as colour and size and how or what to buy. Then, when someone searches for that keyword (safety boots) in a search engine. There is a good chance that they will see your site come up in the results. The higher your site shows in the search result pages, the more likely someone will click through to your site. The ultimate goal of SEO is to get to the number 1 spot in search results for keywords related to your business.
Keywords are very important because they reflect customer intent on behalf of the search engine user. There is pretty much only one reason someone would search for ‘buy safety boots online’ through Google. That is to purchase safety boots. Using that mentality, you can target a huge range of different keywords by writing pages full of in-depth information. That will teach something new to your website visitors. The information will then help the user to understand your industry a little better. It also ensures that your business is a reliable source of good relevant information.
With this in mind, you can build trust with your visitors. They will feel more comfortable taking the steps to become your paying customers. Now that we have covered how SEO works, let’s look at some of the advantages SEO has.
What are the advantages of SEO
The biggest advantages of SEO are that of its incredible reach and staying power. Google alone fields millions and millions of searches every year. The number is so big that there are bound to be a few searches that are specific to your business.
By showing up in those searches, your website will then become its very own advertising agency. You can passively gain new visitors to your website. And, once they are on your site, you will be able to convert them into paying customers. All it takes is some general know-how, a little setting-up, and maintenance knowledge.
Even if you don’t get new visitors to your site all the time. SEO is at least a method of promoting your brand name. Search engine users might click to one of your competitors. However, by seeing your brand in searches it will let them know that you exist. In addition, even at that level, you are still successfully marketing your company in terms of awareness.
Nevertheless, one of the best parts about using SEO is how well it spreads and helps with other Internet marketing strategies. It is the perfect complement to pay-per-click (PPC), advertising. And that is a reliable foundation for all of your future strategies. For example, your social media marketing, content marketing, and reputation management.
At its very best, SEO is an affordable and passive way to earn more revenue for your business. At its worst, it is a free advertisement on the most popular internet billboard in the world. Even if you do not succeed with SEO straight away you are still way ahead of where you were or would be with any traditional marketing.
If you want to learn more to improve your business. Why not continue to look around our website for more information. Otherwise, if you have got any other problems or questions just contact our experts. They are more than willing to help you and are waiting for your call. They will help, guide and support you with any of your queries.