The online world of today can be a very complex and confusing place at times. However, it is very important that you are able to communicate effectively and efficiently to all of your readers. This includes both existing and prospective customers, through your website design and your social media platforms.
It is understood that online communications are mainly made up of text that is known as ‘copy’, which is placed throughout your website design. With this in mind, it can be difficult to convey certain emotions or engage your readers fully if the copy is not just right.
You will find that many business courses will talk about the ‘7 C’s’, so we are going to look at these top tips and adapt them for communicating online to the best of your ability.
Clear writing allows the reader to understand the meaning of your message, just as you want it to be understood. When thinking about how to send a clear message, carefully consider not only the choice of your words but also the typography, formatting and structure of your copy and how it will look visually within your website design. Simplifying your vocabulary and not over complicating sentences will help the reader understand the message you want to convey.
When communicating your message online, it is very important to provide all of the information and facts that your reader may need in order to engage fully. If you are trying to tell a story, sell, or build your online audience, you need to paint the full picture to provide a complete overview of your message.
At times, we are all guilty of trying to sound sophisticated in our writing. However, ‘sophisticated’ writing does not always come across as intended. Therefore, it is very important, especially when it comes to online communication, to be as brief as possible where we can and try to avoid rambling on about unrelated or unnecessary information.
When it comes to online copy, visual, factual, and numerical communication can really help engage your readers. Many of them will not have the time or patience to sit and read large amounts of text. Visual image representations can work just as effectively in the replacement of words or even enhance the words used.
If your online copy is not correct, it can make you or your business look highly unprofessional. It is essential that your copy has been edited and proofread correctly before publishing online. There are many online tools available such as Grammarly that help with the correction of grammatical errors. Otherwise, enlist the help of a professional copyeditor or proofreader to bring your writing up to scratch.
Sometimes messages can be misunderstood or miscommunicated. Therefore, it is always highly important to ensure that your writing is engaging, kind, and above all, courteous. We live in a very diverse culture so always read through your copy to ensure that it will not offend anyone or be misinterpreted in any way.
Consider your audience at all times by focusing on their needs and expectations. Think about whom your message is going out to and how your audience may take that communication. With that in mind, tailor your copy and be both positive and relevant to your online audience.
Make every online interaction better by following the above steps. Always ensure that your copy is professional, creative and original. Take into consideration that the ‘7 C’s’ are dependent on each another and used collectively they will help you to communicate consistently in all of your written formats.