SEO pitfalls are commonplace but there are some that you should definitely avoid making. Digital marketing has seen many changes over the past few years. When we talk about digital marketing, SEO is one of the most vital aspects of it. SEO is the main priority for most marketers as they try to bring more and more traffic to your business and directs them into your sales funnel.
When implementing your SEO strategies, it is very important to stay on top of any successful optimisation techniques. However, on the other side of the coin, it is also important not to make certain mistakes that could quite easily be avoided. At the end of the day, you will also want to be gaining traffic and increasing conversion rates, not losing them.
Some SEO pitfalls can be difficult to avoid as the rules of search engines are constantly changing and become harder to interpret. Although there is constant change in SEO however, there are some practices that have been proven to be effective in the long-run. Nevertheless, here are a few common SEO pitfalls that everyone must avoid for any business:
Using SEO strategies to optimise your website is all about having the right keywords so that your website ranks well in the search engine results. Many people do not realise that your potential customer’s words may differ from the words you may have defined for your product or services. Therefore, it is possible that you could be optimising your site with the wrong keywords. It is always advisable to do a little background research before you start any optimisation. There are online tools such as, Google Keyword Planner and Moz Keyword Explorer that may help you figure out adequate keywords or what is trending.
Many people think that by using many keywords in their content, it will boost their ratings. Unfortunately, that is incorrect. When you go overboard with your keywords, search engines are likely to label your content as spam. This will have a negative impact on your SEO performance
Content Not Specific
When you create content that is not actually about your keywords. Your content will not rank highly as you fail to focus the text on your target topic. If you create content that consists of different topics within one piece of content just to include keywords, it will not rank well. All content that you produce must be relevant to the people’s needs and include the right search keywords so that search engines can trace your content.
Tags & Meta Descriptions
Apart from inserting keywords into your content, adding tags and meta descriptions will help search engines to improve the performance of your content when crawling your website. Images that will help boost your content cannot be seen by search engines, therefore, ensure that you have compiled the alt tags that search engines can read. So by, skipping alt tags and descriptions can be detrimental in the ranking of your content.
External and Internal Links
A good way to bring traffic to your site is by connecting external and internal links or hyperlinks to your content. Many people do not completely understand the relevance of why adding external links to your website is so important. However, quality external links that will link back to good, relevant and well-ranking websites is a good idea. Just ensure that they are relevant and not just any other website as that may have a negative effect with the search engines. In addition, by inserting internal links to pages that are performing well is also a good idea. Ensure that you do not just add them for the sake of it, relevance is everything when adding links. If there are too many links, it also begins to look unnatural. The search engines may then take it as spam so therefore will not rank your content highly.
These mistakes are very common in some SEO practices, therefore, it is always better to educate yourself by research so that you completely understand how SEO works. Take your time organising your SEO strategies, have a checklist to ensure that you have not missed anything and together they will bring you many benefits. Never forget that although search engines algorithms are forever changing it will pay to get the basics right. Search Engine Optimisation is an essential part of your content marketing.