Regardless of what you do, sales skills are incredibly important to every business. A sale to your business is like your heart, without it, you may not survive. Your sales force is your lifeline that will keep your business afloat and help it to grow out there in this tough world of today. These 4 basic sales skills should be instilled and implemented into every business from any industry sales force.
First, listen to your clients. The most important sales skill to close the most sales is just simply listening! Ask your clients questions and learn about any requirements they are specifically looking for. This makes them feel like an individual and less like another lead for you just to check off your list. Listening to the client will make them feel like their business is important to you. Be sure to follow up with relevant questions to prove that you listened to them, and understand what they need.
Secondly, sell the product and not the pitch. Too many salespeople get lost in the actual sales pitch and forget the main reason why they are selling. You are selling a product that will be the solution to the client’s needs. The product is also, what sets you apart from all the other businesses with a similar product. Sell what is unique about the product instead of focusing on a fancy sales process. The outcome for the client is the product, but the outcome for your business is the client. Keep the outcome in mind for both yourself and what the client is looking for.
The third sales skill is to stay real. There is not a single person who will buy from you if you do not stay real and be upfront with the client. Part of staying real is to remain honest. Do not ever lie to a potential client. It is never a good idea and it could come always come back to haunt you. If you do not know the answer to something, do not make something up, admit that you do not know and ensure them that you will definitely find out.
Finally, network. You never know who will be important to your business, which is why it is important to value every person that you come across. Those who do not look like much on the surface could later turn into your most valuable client. Also, never write off a person who has turned you down, or was not very interested at the time. They could later come back because you made an impression on them and they returned for your business over another.
Although these 4 sales skills are quite basic they are invaluable. They could be the cornerstone to your sales force that you can build from when putting together your own business strategies. They could really help you stand out from your competitors in today’s marketplace.