Do you own a company blog or a personal blog?
Have you considered the design or redesigning one?
What would this encompass?
What are the things you need to do to ensure you do a good job?
Have you considered the design of your blog yet. Blogs are still popular, whether they belong to businesses, e-commerce websites or individuals. They are one of the best ways to communicate with the outside world. Designing a good blog can build your business and your brand awareness through content marketing.
Yet, due to various circumstances, you might need to change the visual style of your blog. You may also need to redesign your blog’s interface. Let’s take a look at some of these possible scenarios but first, let’s talk about the brand:
Why is the brand important?
The brand concept encompasses everything that has to do with your businesses identity. Starting with the logo and up to the customer services you provide. They define not only your visual image but also the way your customers or followers perceive you.
A solid brand image is not only built on trust and an excellent service. It can also be a good visual representation of your website. There’s no doubt that people tend to pay more attention to the brands that they recognise. Branding helps to make a blog or website recognisable and sets it apart from the competition. Check out some of these well-known brands and logos.
Create your brand
The first thing you should think about when designing a blog is your brand. Start by designing or redesigning a visual image of your brand.
There are tutorials available online that can teach you the basics of brand creation. The following advice may also help in this specific task. It would be advisable to read the advice with care. Ensure you get to check everything when you are designing your blog.
Why should you redesign a blog?
It’s pretty simple:
· The theme could be too dated
· Due to various server updates, the content management system (CMS) is no longer viable
· There may be changes in your visual image of the brand and/or business
· There is a need for more usability and better user experience
· Users have requested the change of the visual style
· Other incompatibilities with the technical and visual requirements of the present
Start with the logo
If you don’t already have a logo, you want to change it or adjust it. This is your starting point should you want to redesign your blog.
The logo is your business and brand’s identity. It will be the first thing your readers, customers or fans will associate with you. If your not a professional designer, or don’t have the budget. Don’t worry, you don’t need to hire a professional, you can still design a great looking logo.
There are several free online logo maker tools available. Choose the one that best suits your requirements. Once you have an idea in mind proceed with designing your main visual representation.
Try this site for a free logo – www.48hourslogo.com/blog/free-logo-design-blog-website/
Create the perfect header banner
Another important element of a blog is the header banner. Quite often the header is nothing more than a logo with a slogan. In some other cases, it is a separate and a distinct design that completes the logo and the visual style of the brand.
The header should be simple visual terms of content.
Yet, your design should also depend on how you would like your customers to perceive it. You can use content in the form of a simple description of your blog, a marketing slogan or a call to action. Sometimes, all three elements can be present in the blog header. Check out some of the major brand’s blogs for some ideas.
Select and adjust your theme
Your theme is also important when it comes to blog design. Readers will notice the header section first. The theme is the main element that should make your blog readable and pleasant. Let’s go over the five elements that you need to check.
1. The theme must be responsive
Many people today are using mobile devices, smartphones or tablets. It is imperative the theme that you use is responsive. It is a fact that not all computers have the same screen resolution. Always ensure that your blog does not lose any readability. Whatever the resolution of the device may be from which it is being read.
2. Choose the right fonts
Typography is not only important for readability but also for design. For readability, choose fonts that are easy to read. Size and spacing are very important for design purposes. Choose the fonts that best suit your theme and your brand’s visual image. If your logo and header feature a specific type of font, try using something similar in your blog posts. Ensure that all your titles and headers inside each post are clear, visible and split the blocks of text.
3. Use spaces between text well
More bloggers are using spaces these days as an important component of the web page design. The spaces between the chunks of text determine the flow of the blog and as well as its readability. Keep in mind that it’s important to be consistent when using spaces and to ensure your texts look the same on each page.
4. Choose a theme with a simple yet accessible navigation menu
Choose a basic and easy to spot navigation menu to make it easier for your readers to find what they want. Categorise blogs depending on your brand and marketing strategies. Consider using a sitemap on your pages for your reader’s ease of navigation.
Create the “About” page
Whether you have a business blog or a personal blog, it’s important to tell your readers who you are. What you are writing about, the services you are providing or the products you are selling. You can also describe your personal philosophy or that of your business. How it all started and what your goals may be.
The “About” page could also feature your contact details and a call for action. If you haven’t got a dedicated page for testimonials to include these too. If it’s a business blog, consider adding some photos. They could be of your business, work, services or your team.
If this is a personal blog, add some photos of yourself. In this way, you can create a sense of closeness with your readers. They will then know who the individual is behind the blog they like to read.
So to conclude and sum things up
If you’re a blogger, you already know that you must stand out from the crowd. Besides valuable content, you need to stand out so you’re noticed by your clients. You can do this by paying attention to how your blog looks and give it a unique yet beautiful design.
From the initial logo creation to the “About” page. This basic guide should help you through the steps required when designing your blog. Make sure you check your “to do” list and did everything in pursuit of the ideal design for your blog’s success.